Account Executive - WLUC-TV
Description of the Job Opening: WLUC, a Gray Television station, has been broadcasting local news to Michigan's Upper Peninsula since 1956. WLUC is an NBC affiliate and #1 ranked in the marked. FOX UP News is #2 in this competitive five station market. With twenty-three and a half hours of local news broadcasting each week we are an established leader in the industry. Our station website www.UpperMichigansSource.com averages over 5,000,000 pages views per month, and our social media presence is unparalleled in the local news market with over 100,000 Facebook likes. The small town setting is peaceful and safe, but still has the big city entertainment and dining experiences. But it’s the people of Upper Michigan that make this area stand out. They’re friendly, helpful, honest and fun. Visit us at: https://www.youtube.com/watch?v=A0_1J4EjFZk.
Job Summary/Description: Generate local sales revenue and achieve established sales goals by selling Television, and Digital advertising along with other sales programs. The right candidate will be smart, as well as a good communicator, and know how to use creativity to solve problems, develop ad campaigns, and motivate others. You’ll be given a list of current clients, but your real job will be to develop new business to grow and maintain a full customer portfolio.
We offer a paid training salary, medical/dental, 401(k), vacation and other benefits including opportunity for advancement. Our commission structure will allow you to grow without limits. And at WLUC … we like to have fun! We believe that BIG IDEAS = BIG RESULTS and we develop advertising that really works.
Duties/Responsibilities include but not limited to:
1. Actively sell new direct advertising clients to the station to meet established monthly/quarterly goals.
2. Achieve monthly/quarterly/annual sales goals for new business, TV6, FoxUP, Digital Platforms and sales promotions.
3. Achieve monthly/quarterly sales goals for specials and sports programming and other station sales programs.
4. Sell all regular and new business at the rate structure outlined by the Local Sales Manager / DSM and GSM/GM
5. Meet required number of weekly sales calls and presentations.
6. Possess a working knowledge and understanding of Nielsen ratings. Present ratings information to local direct clients as well as agencies.
7. Sell sales promotion campaigns to local direct and agency clients to secure a larger share of business.
8. Other duties assigned by supervisor.
Requirements (Experience, Education, Etc.):
• Ability to sell and communicate effectively .
• Ability to sell and communicate effectively .
• Ability to work independently and manage your time effectively.
• Ability to use creativity to solve problems.
• Ability to develop campaigns and motivate others.
• A real desire to understand your clients and their businesses.
• A thirst for ongoing learning: advertising, marketing, television, and digital.
• Excellent knowledge of presentation software, MS Office products, and CRM software.
• Must meet the Gray Television driving requirements and have a valid driver’s license.
How to apply: Qualified, interested applicants may go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
Application Deadline 2/12/2024
Application email/URL https://gray.tv/careers#currentopenings
Equal Opportunity Employer