Media Executive - WLUC-TV (Negaunee/Marquette)
Generate local sales revenue and achieve established sales goals by selling Television, and Digital advertising along with other sales programs. Duties/Responsibilities include (but are not limited, to): - Actively sell new direct advertising clients to the station to meet established monthly/quarterly goals. - Achieve monthly/quarterly/annual sales goals for new business, TV6, FoxUP, Digital Platforms, and sales promotions. - Achieve monthly/quarterly sales goals for specials and sports programming and other station sales programs. - Sell all regular and new business at the rate structure outlined by the Local Sales Manager/DSM and GSM/GM - Meet the required number of weekly sales calls and presentations. - Possess a working knowledge and understanding of Nielsen ratings. Present ratings information to local direct clients as well as agencies. - Sell sales promotion campaigns to local direct and agency clients to secure a larger share of business. - Other duties assigned by supervisor.
Requirements (Experience, Education, Etc.): - Ability to sell and communicate effectively. - Ability to work independently and manage your time effectively. - Ability to use creativity to solve problems. - Ability to develop campaigns and motivate others. - A real desire to understand your clients and their businesses. - A thirst for ongoing learning: advertising, marketing, television, digital. - Excellent knowledge of presentation software, MS Office products, and CRM software. - Must meet the Gray Media driving requirements and have a valid driver’s license.
How to apply: If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings , you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
Application Deadline 3/27/2025
Application email/URL https://recruiting.ultipro.com/GRA1017GRYT/JobBoard/ae441110-89bd-444d-8ad2-b76c7b9db7a9/OpportunityDetail?opportunityId=160b8330-710f-4cdf-a6ec-56a0fda5c2d8
Equal Opportunity Employer