Media Executive - WNEM-TV
WNEM-TV is seeking a Media Executive who has a digital-first approach with a proven ability to present, negotiate, close deals, and build long-term relationships. This high-energy creative individual must have a winning attitude to work in a competitive, collaborative, and fast-paced marketing environment. Duties/Responsibilities include, but are not limited to:
- The ideal candidate will work energetically and strategically to increase our market share for various digital products, including OTT/Streaming, targeted e-mail, targeted display & video, paid social media, YouTube, SEM/SEO, and more.
- Understand and communicate the value that digital solutions can bring to their advertising campaigns. Collaborates with clients on strategic planning to achieve their advertising objectives.
- Implements strategies to consistently grow revenue and exceed revenue goals
- Establishes credible relationships with the local business community
- Makes sales calls to existing and prospective clients
- Maintains assigned accounts and develops new accounts
- Prepares and delivers sales presentations to clients
- Provides clients with information regarding rates for advertising placement in all media platforms
- Provides management with timely and accurate monthly, quarterly, and annual budget forecasts
- Maintains an understanding of local market ratings, competitive media, station strengths, industry and product knowledge
Requirements (Experience, Education, Etc.):
- Bachelor’s degree highly preferred, or equivalent work-related experience. Minimum two years of experience in sales, preferably in the media field
- Must be able to work under daily deadline pressure with attention to detail
- Valid driver’s license with an acceptable driving record
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them - Knowledge of Wide Orbit and ComScore a plus
- Solid computer skills using Excel, Word, and PowerPoint
How to apply: If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references.
Equal Opportunity Employer