Description

The Lucrative Market of Political Ad Dollars: Strategies for Michigan Broadcasters in 2024

Michigan is at the center of the 2024 election cycle which represents a unique opportunity for broadcasters.  Join the MAB and Jason Roe of Roe Strategic LLC on Tuesday, February 13th at 1PM ET for a special session on how the state's local TV and radio stations can better position themselves to secure political ad revenue.

In the session, Roe will explore the current trends and dynamics shaping the political advertising landscape, identify specific needs and priorities of political advertisers, and outline creative and flexible advertising packages that are attractive to political campaigns.

About Jason Roe

Jason Cabel Roe has worked as a political and communications strategist for more than three decades. He’s nationally recognized for his work in campaigns and government advising candidates for President, Senate, Congress, Governor, state and local office, and free market interests.

A Washington veteran and former executive director of the Michigan Republican Party, Jason has worked on several presidential campaigns including deputy campaign manager for Mitt Romney in 2007 and national media spokesman for Marco Rubio in 2016.

Throughout his career he has managed nationally watched congressional races including California House Impeachment Manager Jim Rogan’s historic campaign against Adam Schiff in 2000, which was the most expensive race in history at the time; former House Majority Leader Tom DeLay’s last race; and Illinois’ Peter Roskam surprise victory over Tammy Duckworth in 2006.

Over his career, Jason has won dozens of Pollie Awards from the American Association of Political Consultants, in addition to being named Top Political Consultant in San Diego by Our City Magazine, a Rising Star by Campaigns & Elections, Most Effective Staffers on Capitol Hill by The Hill, and received a Goldie All-Star Peer Choice Award. 

A graduate of Western Michigan University with a degree in Public Administration and Economics, Jason lives in Bloomfield Hills, Michigan with his wife and son.