Generalist, Digital Platforms - Detroit PBS
Who we are: Detroit PBS is Michigan’s largest and most-watched television station serving Southeastern Michigan and serves the most diverse public television audience in the country. Detroit PBS is also the state’s only community-licensed station, meaning it operates independent of any educational, government or other institution. Its funding comes from the community it serves. Each week more than two million people watch our five broadcast channels, and nearly 200,000 people listen to our radio station, 90.9 WRCJ for classical days and jazzy nights. In addition, Detroit PBS is building the next generation of public media with our rapidly growing digital presence which has grown to reach more than half a million unique visitors through our website, YouTube channels, and social media platforms each month.
Our core values: excellence, innovation, trust, diversity, engagement and financial sustainability are evident in everything we do. From the engaging content we provide to the way we work with viewers, supporters, board members and employees, to the local events we host, Detroit PBS connects with thousands of our fellow community members each year. For more information about Detroit PBS, please visit the website https://www.detroitpbs.org/.
The Opportunity: We are actively seeking dynamic and diverse team member to join us in the role of Generalist, Digital Platforms in Wixom, MI, in a hybrid work structure. Detroit PBS is a multifaceted media organization engaging local and national audiences across broadcast and digital platforms. The Digital Platforms Generalist is responsible for the oversight and implementation of content across the organization’s websites, video apps, platforms. This role supports Detroit PBS and its initiatives with a focus on PBS Books and its sub-brands.
Essential Functions
• Update content and promotions on assigned websites, apps, and video platforms, using WordPress, HTML and CSS, PBS Media Manager, PBS Curate, and YouTube.
• Produce and edit platform-specific content and create webpages (text, images, and video), including themed pages/content collections.
• Develop graphics and images for digital marketing, i.e., carousel images, thumbnails, and banners.
• Collaborate with Design team on relevant graphics for different platform needs.
• Create website popups to promote membership, donation, and newsletter sign-up.
• Create email communications for multiple assigned newsletters and email marketing.
• Collaborate with initiative and Multiplatform Marketing team on content marketing strategy for newsletters and website.
• Identify and implement ways to improve user experience on assigned websites.
• Assist with monitoring, analyzing, and reporting performance analytics.
• Work with PBS Digital to stay current with products and tools, including Station Manager, Curate, Media Manager, and Domo.
• Maintain a global understanding of all Detroit PBS initiative’s platforms.
• Collaborate with Multiplatform Marketing team and other initiatives to ensure Brand consistency and digital best practices across platforms.
• Ensure sites follow SEO best practices to improve and promote digital discoverability.
• Work with Digital Platforms Manager and vendors to identify and troubleshoot bugs and issues across platforms.
• Work with Digital Platforms manager on list segmentation, A/B testing and automation strategy.
• Collaborate with Multiplatform marketing team to develop and publish short form content.
• Other duties as assigned.
Skills
• Experience with WordPress and video platform Content Management Systems.
• Knowledge of website page development, including use of HTML, CSS, and site plug-ins.
• Experience writing copy for digital marketing with an eye towards user engagement and click-through.
• Experience with Adobe Suite, including Premiere Pro and Photoshop, Canva, Capcut.
• Familiarity with MS Office Suite, Word, Excel, Teams.
• Familiarity with project management tools, i.e., Teamwork, Airtable.
• Experience with video editing, graphic design and digital storytelling.
• Experience with data analysis tools. • Ability to set and meet deadlines, work irregular and extended hours when necessary.
• Attention to detail is very important.
• Excellent oral, written, and presentation skills, including conveying technical complexities to non-technical colleagues and documenting workflows.
• Excellent organization skills with the ability to work effectively with people across all lines of the Company. • Other duties as assigned.
Qualifications
• Bachelor’s degree in Digital Media, Communications, Marketing, or related field.
• A minimum of three (3) years of work experience in managing content and digital platforms.
• Experience with Content Management Systems.
Physical Demands Individuals must be able to:
• Type, and sit behind a desk for extended periods.
• Work in the field under a wide range of climate conditions.
• Look at video, computer screens, printed documents.
• Occasional drive and or travel on company business.
Work Environment: The individual is exposed to a typical office setting with computer equipment.
What you’ll get:
• Experience the rewarding feeling of knowing you’re part of an organization committed to the greater good of the community.
• Enjoy a flexible work environment with a hybrid in-person and work from home model.
• Continue to grow and learn through opportunities for personal and professional development.
• Share your input, knowing that your ideas are valued and always welcome.
• Be yourself! We believe your uniqueness makes you an even greater asset to the team.
*No telephone calls or third parties. Detroit Public Media, d/b/a Detroit PBS and WRCJ 90.9 FM, is an equal opportunity employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability status, marital status, military status, or protected veteran status. Employment decisions at Detroit PBS will be based on merit, qualifications, and abilities. The specific statements above are not intended to be all inclusive.
Application Deadline 12/16/2024
Application email/URL https://www.detroitpbs.org/about/get-involved/careers/generalist-digital-platforms/