Media Coordinator - WNEM-TV
The WNEM sales department is seeking a friendly, positive, self-motivated individual whose primary responsibilities will be to provide a variety of administrative support and increase productivity as media coordinator to the sales organization. Must thrive in a team environment, have a strong work ethic, be detail-oriented, and be able to work independently in a fast-paced work culture. Be a part of a successful team that strives to exceed customer expectations.
Duties/responsibilities include, but are not limited to:
• Provide support to the sales team and management during all aspects of an integrated advertising/marketing campaign including developing effective proposals, campaign optimization, and post-campaign reporting
• Work closely with clients, sales staff, design services, and ad operations to integrate and execute digital campaigns and client commitments, including assisting with client onboarding and creative development
• Assist the Marketing Director in creating sales materials via PowerPoint, excel, word, etc.
• Manage all facets of digital campaign execution by working with Digital Media Team Lead optimization efforts for digital campaigns, utilizing back-end campaign analysis and data-driven recommendations (utilizing tools like GDMs data reporting tools, Google Analytics, etc.)
• Manage advertising specs and guidelines with advertisers as the company and product offerings evolve
• Develop and present concise campaign performance reporting decks highlighting the success of the campaign and recommendations for future campaigns
• Assisting with station inventory management, log reconciliation, and other duties as assigned
• Handle digital order entry for billing purposes and maintain organized digital sales documentation, contracts, and client records
• Answer phones, emails, and doors to greet clients and guests representing the company with the best foot forward
• Serve as a liaison between all departments
• Assist with Event Coordination for Signature Events
• Stay up to date with emerging trends and identify areas of development within emerging markets
• Strong ability to interpret data and capable of adjusting digital strategy based on analytics
• Act as an effective consultant on digital tactics, benefits, and trends
• Maintain high levels of communication internally with the internal digital team, with corporate Gray Digital Media teams, and externally with clients
Requirements (Experience, Education, Etc.): Excellent organizational and multitasking abilities
• Proficient in Microsoft Office Suite and familiar with CRM software
• Experience with Google Analytics preferred
• Experience with Facebook and Social ad campaigns preferred
• Detail-oriented with a high level of accuracy in work
• Excellent writing and communication skills
• Ability to work collaboratively in a fast-paced team environment
How to apply: Please apply: http://gray.tv/careers
Application Deadline 12/18/2024
Equal Opportunity Employer