Media Executive - WNEM-TV

WNEM-TV is seeking a Media Executive who has a digital-first approach with a proven ability to present, negotiate, close deals, and build long-term relationships. This high-energy creative individual must have a winning attitude to work in a competitive, collaborative, and fast-paced marketing environment.

The ideal candidate will work energetically and strategically to increase our market share for various digital products, including OTT/Streaming, targeted e-mail, targeted display & video, paid social media, YouTube, SEM/SEO, and more.

- Understand and communicate the value that digital solutions can bring to their advertising campaigns. Collaborates with clients on strategic planning to achieve their advertising objectives.
- Implements strategies to consistently grow revenue and exceed revenue goals
- Establishes credible relationships with the local business community
- Makes sales calls to existing and prospective clients
- Maintains assigned accounts and develops new accounts
- Prepares and delivers sales presentations to clients
- Provides clients with information regarding rates for advertising placement in all media platforms
- Provides management with timely and accurate monthly, quarterly, and annual budget forecasts
- Maintains an understanding of local market ratings, competitive media, station strengths, industry and product knowledge

Requirements (Experience, Education, Etc.): 

- Bachelor’s degree highly preferred, or equivalent work-related experience. Minimum two years of experience in sales, preferably in the media field
- Must be able to work under daily deadline pressure with attention to detail
- Valid driver’s license with an acceptable driving record
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them - Knowledge of Wide Orbit and ComScore a plus
- Solid computer skills using Excel, Word, and PowerPoint

How to apply:    https://gray.tv/careers

Equal Opportunity Employer