News Director - WLUC-TV (Negaunee/Marquette)
The News Director will oversee all aspects of news content production, including broadcast, digital, and social media platforms. This role is responsible for ensuring the delivery of high-quality, engaging, and accurate news coverage that serves our audience and strengthens the station’s reputation as a trusted news source.
Duties/Responsibilities include (but are not limited to):
• Provide strategic vision and leadership for the news team, fostering a culture of excellence, innovation, and collaboration.
• Recruit, train, and mentor newsroom staff, including reporters, anchors, producers, editors, and photographers.
• Set performance expectations and conduct regular evaluations for all news department personnel.
• Develop and execute a comprehensive content strategy that includes compelling local news, investigative reporting, weather, sports, and community-focused stories.
• Oversee the editorial direction and ensure content meets the highest journalistic standards of accuracy, fairness, and balance.
• Monitor news broadcasts, digital platforms, and social media to maintain consistency and quality across all channels.
• Drive the station’s digital-first approach by leveraging digital platforms and social media to expand audience engagement and reach.
• Collaborate with the digital team to ensure that timely, accurate, and relevant content is distributed online.
• Work closely with the General Manager and other department heads to align newsroom goals with overall station objectives.
• Represent the station at community events, speaking engagements, and industry conferences to build relationships and promote the brand.
• Act as the primary liaison between the station and the public on news-related matters.
• Oversee the news department budget, ensuring efficient allocation of resources and managing expenses effectively.
• Plan and implement strategies for new technology and equipment to enhance storytelling and production quality.
• Lead the newsroom in responding to breaking news and emergency situations, ensuring quick, accurate, and comprehensive coverage.
• Develop and maintain protocols for coverage of sensitive or high-stakes events.
Requirements (Experience, Education, Etc.):
• Bachelor's Degree
• 5-10 years of experience in journalism, preferably broadcast TV/digital.
• Ability to make quick, ethical decisions about news coverage, story prioritization, and content accuracy under tight deadlines.
• Strong skills in hiring, training, coaching, and managing a diverse team.
• Deep understanding of newsroom workflows.
• Excellent verbal and written communication.
• Knowledge of content management systems, social media platforms, analytics tools, and emerging trends in digital journalism.
• Familiarity with newsroom software, video editing tools, and broadcast equipment.
• The right individual will have a keen eye for visual storytelling and matching words with video.
• Experience overseeing budgets, allocating resources, and managing expenses.
• Networking skills.
How to apply: If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
Application Deadline 7/10/2025
Application email/URL https://recruiting.ultipro.com/GRA1017GRYT/JobBoard/ae441110-89bd-444d-8ad2-b76c7b9db7a9/OpportunityDetail?opportunityId=8ef917d1-6622-4442-923a-76b5b650d3cf
Equal Opportunity Employer